Client Context
A fast-scaling lifestyle D2C e-commerce firm processing over 8,000 monthly transactions.
The Problem
Despite driving massive paid traffic, the brand's Customer Lifetime Value (LTV) or repeat-purchase rate sat under 10%. Over-reliance on generic campaign blasts combined with unauthenticated domain records (missing SPF, DKIM, and DMARC) pushed 24% of promotion mail directly into Spam folders.
The Solution
Aligned core DNS configurations to restore direct sender authority and engineered user-behavior-driven customer retention flows in Klaviyo. Designed custom conditional splits utilizing average order value (AOV) cohorts, including split Welcome series, high-ROI Abandoned Cart paths, browse abandonment, and personalized customer win-back automated triggers.
Project Outcome & Impact
Established a robust retention channel that automatically converts browsing habits into revenue with bulletproof domain authority.
- Boosted automated email-attributed revenue to 32% of total sales within 90 days.
- Restored sender domain reputation, stabilizing primary inbox placement at 99.8%.
- Increased average customer retention metrics and repeat purchases by 28%.