Client Context
An investment and commercial real estate group receiving hundreds of seller leads across separate portals.
The Problem
Internal representatives were overwhelmed keying in seller inquiries manually from 4 third-party real estate directories into their main database, causing immense lead leakage and delayed callback offers.
The Solution
Deployed a customized, serverless webhook ingestion broker that parses real-time email metadata and payload endpoints. Mapped and distributed checked, clean information fields instantly to a structured CRM and central Airtable hub while popping instant Slack team alerts with one-click dialer buttons.
Project Outcome & Impact
Completely streamlined backend administrative intake, transforming manual input roles into immediate sales outreaches.
- Automated over 4,500 monthly property registration records with 100% data fidelity.
- Reclaimed 15 full hours of administrative labor weekly per representative.
- Slashed lead contact latency from hours down to a targeted 5-minute threshold.